Real Estate World Shocked!!! Fair Square Finished.

What Happened to Fair Square? – Our Thoughts.


The real estate industry was stunned by the sudden closure of Fair Square, previously known as Purple Bricks. Despite the current market conditions featuring record-high commissions and an abundance of listings, Fair Square’s demise has left many wondering what led to their downfall.

Although we can only speculate on the specific reasons, we believe that Fair Square’s inability to provide a top-tier, full-service experience to their clients ultimately contributed to their failure. While their prices were more competitive, the level of service they offered fell short of expectations, indicating that consumers still value the personalized touch of full service real estate services.

At New Era Real Estate, we understand the importance of maintaining the integrity of full-service real estate while simultaneously saving homeowners thousands in commission fees. Rather than adhering to archaic industry norms, we strive to blend the traditional with innovation to create a unique offering that prioritizes client satisfaction above all else.

As a service industry, real estate should always prioritize the needs of the consumer as a home is typically their largest most valuable asset. Unfortunately, the current system tends to favour the agents and industry, rather than those who are selling a home. Our flat listing fee of only $5,900 for full-service real estate managing the selling process.  Additionally, there are no lengthy contracts and no cooperating commission on the buyer side of the transaction if your home is sold to an unrepresented buyer exemplifies our commitment to putting the needs of our clients first.

Real estate lawyers are paid a fixed fee when closing a transaction, regardless of the price of the home. In the same vein, real estate agents should be compensated fairly for their work, without excessive commissions that rise alongside increasing home prices. After all, the job of a real estate agent has remained relatively unchanged over the years, if not has become easier with technological advancements. Since agents nor the industry is responsible for the price increases it is only reasonable to adjust their compensation accordingly. While Fair Square and others seem to suggest their demise is a down turning market New Era thrives as its now even more important to save while selling.

We Sell, You Save

Why We Do What We Do – Fixing a Broken Industry

New Era Real Estate – Why We Do, What We Do


We are often asked why we choose to charge a relatively low commission fee of $5,900, when the industry standard is significantly higher. The answer is simple: we believe that the process of selling a home should not be defined by exorbitant fees and profit margins. The true value of a real estate agent lies in their ability to effectively market and sell a property, not in the commission they charge.

It is important to note that the cost of selling a home has not increased significantly in proportion to the rise in property values.  The job of a real estate agent remains the same, regardless of the sale price of a property, and advancements in technology have made it easier than ever to market and expose properties to a wider audience.

We believe that our fair flat fee should be based on the value of our services, not on the sale price of a property. We are committed to providing our clients with exceptional service and expertise, regardless of the cost of their home. We believe that this approach is not only fair, but also in the best interest of our clients.

At New Era Real Estate, we believe that the process of buying or selling a home is about more than just transactions and numbers. It is an emotional journey that has the power to shape the course of our clients’ lives. This is why we do what we do.

As real estate professionals, it is our duty to guide our clients through this journey with the utmost care and expertise. We understand that a home is more than just four walls and a roof. It is where memories are made, where dreams are realized, and where families grow.

Our company of dedicated agents strive to provide our clients with personalized service, tailored to their individual needs and goals. We work tirelessly to help our clients find the perfect home, or sell their property for the best price. We are committed to using our knowledge and skills to create positive experiences and make a lasting impact on the lives of those we serve.

We believe that our role as real estate agents is not just to sell or buy properties, but to make meaningful connections with our clients and be a part of their life journey. We take pride in being a part of such an important and personal process and strive to make a positive impact on our clients’ lives every day.

At New Era Real Estate, we are committed to excellence in all that we do and will continue to work diligently to provide the highest level of service to our valued clients. We do what we do, because we care.

Sold for 3 million and over $69,000 in savings.

Burlington house sells for $3 million, saving seller $69,100 in commission

Seller Saves Over $66,000 in Commission!

Mississauga house sells for $500,000 over asking, seller saves $66,100 in commission

Homeowner Saves Over $64,000 for their Dream Home

Homeowner saves over $64,000 for their dream home

Homeowner Saves over $25,000 in Commission Fees after Selling Home with New Era

Homeowner saves over $25,000 in commission fees after selling her home with local real estate brokerage in one day

This Real Estate Brokerage Offers All the Positive Aspects of the Industry without the Negative

This real estate brokerage offers all the positive aspects of the industry without the negative

New Era Real Estate offering massive savings when selling

New Era Real Estate offering massive savings when selling

$1 Million house, one flat commission fee in Mississauga

$1 million house, one flat commission fee in Mississauga

Feeling uncertain? Save thousands when selling your home with New Era Real Estate

With all the uncertainty of the ongoing pandemic, every penny matters. That’s why New Era Real Estate — servicing much of Ontario including Toronto, Mississauga, Brampton, Orangeville, Hamilton, Niagara, Guelph, Georgetown, Oakville, Milton, Burlington, Durham, and York — charges a flat commission fee of only $5,900 (instead of the standard 2.5% commission).

With so many businesses having closed down, high unemployment, and the province recently extending its Ontario-wide stay-at-home order, it’s never been clearer just how unpredictable the COVID-19 situation is.

The stress of the pandemic is impacting all of us, and it’s even harder for those who are trying to sell their homes during the pandemic — especially since the home-selling process can already be very stressful on its own. That’s why New Era Real Estate aims to take the stress, as well as the cost, out of the process.

Here’s how much you could save, based on the price of your home:

That’s money that can be put into savings, college funds for the kids, or towards a new property!

It doesn’t cost 2.5% to sell a property, and as home prices increased, the commissions did too. We simply want to offer that full service people want at a fair price,” said founder John Martino.

On top of the lower commission fees, clients don’t pay a cent until the sale is done — and they aren’t locked into a contract, meaning they’re free to cancel anytime without any fees or penalties. More information is available at their website.

Wondering what’s included in their service?

New Era handles every aspect of the home-selling process including marketing, advertising, photography, showings, negotiation and more.

All New Era’s agents and brokers are fully licensed, have years of experience, and are paired up with sellers based on the city/area they specialize in to provide the best service possible.

We simply wanted to build a company with the homeowner in mind, providing all of the positive aspects of the industry while removing the negative,” said Martino.

If your livelihood has been at risk due to the pandemic, then selling with New Era Real Estate could be just what you need to guarantee your financial security.

You can book a free, no obligation listing appointment by visiting, calling 416-508-9929, or emailing

For the latest news and updates, follow New Era on Facebook and Instagram.

New Era Real Estate — We Sell, You Save!