Why We Do What We Do – Fixing a Broken Industry

New Era Real Estate – Why We Do, What We Do


We are often asked why we choose to charge a relatively low commission fee of $5,900, when the industry standard is significantly higher. The answer is simple: we believe that the process of selling a home should not be defined by exorbitant fees and profit margins. The true value of a real estate agent lies in their ability to effectively market and sell a property, not in the commission they charge.

It is important to note that the cost of selling a home has not increased significantly in proportion to the rise in property values.  The job of a real estate agent remains the same, regardless of the sale price of a property, and advancements in technology have made it easier than ever to market and expose properties to a wider audience.

We believe that our fair flat fee should be based on the value of our services, not on the sale price of a property. We are committed to providing our clients with exceptional service and expertise, regardless of the cost of their home. We believe that this approach is not only fair, but also in the best interest of our clients.

At New Era Real Estate, we believe that the process of buying or selling a home is about more than just transactions and numbers. It is an emotional journey that has the power to shape the course of our clients’ lives. This is why we do what we do.

As real estate professionals, it is our duty to guide our clients through this journey with the utmost care and expertise. We understand that a home is more than just four walls and a roof. It is where memories are made, where dreams are realized, and where families grow.

Our company of dedicated agents strive to provide our clients with personalized service, tailored to their individual needs and goals. We work tirelessly to help our clients find the perfect home, or sell their property for the best price. We are committed to using our knowledge and skills to create positive experiences and make a lasting impact on the lives of those we serve.

We believe that our role as real estate agents is not just to sell or buy properties, but to make meaningful connections with our clients and be a part of their life journey. We take pride in being a part of such an important and personal process and strive to make a positive impact on our clients’ lives every day.

At New Era Real Estate, we are committed to excellence in all that we do and will continue to work diligently to provide the highest level of service to our valued clients. We do what we do, because we care.

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