How does New Era make money when they are saving their sellers thousands of dollars in commissions?

We look to build long-term relationships with our clients, as we like to say we are in the relationship business, not the commission business. We find once our clients are satisfied with the job we did selling their home, they will likely ask us to represent them on their next purchase where we will receive our 2.5% (not mandatory to buy with us). Besides our extensive advertising, we rely a lot on word of mouth. When we provide you with exceptional service you are more likely to refer us to your friends and family. This, in turn, rewards us with more business and there is nothing we cherish more than referrals from satisfied clients.

How do we separate ourselves from the rest?

New Era Real Estate provides that familiar full-service real estate just like the traditional style brokerage but instead of the commonplace 2.5% and handle everything for a simple flat fee of $5,900. Better yet nothing gets paid until the property is sold and the deal closes. We guarantee to take care of everything you the seller needs!

  1. There are no lengthy contract commitments.
  2. If we sell both sides (buyer not represented by agent) we waive the cooperating fee (not mandatory).
  3. We have a personalized portal for all clients giving you access to everything we see.
  4. Unbeatable simple fair flat fee of only $5,900
  5. Free to cancel anytime without fees or penalties

Before New Era there were really only 2 extremes:

#1 List with a private selling platform where you pay upfront leaving no incentive for them to actually sell your home. Being left to your own devices only to find yourself struggling to attract fresh buyers to your property, handle all marketing/advertising, showings, buyer qualification, negotiation, paperwork, closing conditions, lawyers and the list goes on. Most homeowners get fed up and end up listing with a full-service brokerage.

#2 List with a traditional full-service brokerage where hopefully all your needs are met, everything is handled properly and by the book. With a traditional brokerage full service comes with a full-service price, money that can be better saved for the future or even used as a down payment for that investment property you always wanted.

New Era provides homeowners with a new option as we feel the industry needed to change, something designed with the seller in mind focused on service instead of commission.

Why provide full-service for $5,900 when you don’t have to?

If anything with the development of the internet and other resources the job of selling a home is easier than ever before, so why hasn’t the commission reflected that? The commission rate of 2.5% or even 3% was fine when the average price was around $300,000 but as prices skyrocketed so did the commission even though the job has stayed the same. We simply want to take the industry back to a time where people received the service they wanted at a fair price. We want to focus on service NOT commission.

Who would be our agent?

You would be paired with a real estate agent who specializes in your specific area. Best of all since our agents are on salary our entire company works together in order to get your home sold and for top dollar! If you would like another agent, you will have the option to switch.

Do you put the properties on MLS?

Yes, every single property we list goes on to the MLS, realtor.ca and many more real estate websites (unless the seller requests otherwise).

What’s in it for New Era Real Estate?

Besides our extensive advertising, we rely a lot on word of mouth. When we provide you with exceptional service you are more likely to refer us to your friends and family. This, in turn, rewards us with more business and there is nothing we cherish more than referrals from satisfied clients. We look to build long-term relationships with our clients, as we like to say we are in the relationship business, not the commission business.

Are your agents licensed?

All of our agents and brokers are fully licensed and have years of experience. We have specialized agents for specific areas.

Is there a cooperating commission if the buyer is represented by another agent?

This is completely up to you, the homeowner. We suggest you do offer the standard commission in your city, this is to create an incentive for all the buyer agents in your area to bring their clients to your home. This will get more buyers interested in the hopes of driving up the price. Their fee is paid upon closing. If however, we receive a call from someone who isn’t an existing client who saw your home through our advertising and marketing efforts and would like to make an offer we completely waive the cooperating commission for our sellers, leaving only the simple $5,900 flat fee. Even according to the real estate council of Ontario (RECO) cooperation from agents tends to be an issue which is one of the reasons why we suggest offering the cooperating commission.


Is there a lockbox and for sale sign provided?

Yes, everything is included in the simple flat fee even the marketing and advertising. Everything you would expect from a full-service brokerage we do.

When do I pay?

Our fee is only paid when the property is sold and the deal has closed. Basically, it’s free until you get the result you want.